DIGITAL BILLBOARDS
Digital Billboards in Melbourne
Our range of digital billboards in Melbourne offers a variety of both sizes and locations to suit the needs of your business.
Our media planning strategies will help get you started picking the perfect location and billboard to suit your budget, while our design team knows that you only have a few seconds to catch your audience’s eye, and will work directly with you to create a memorable campaign that will stand out from your competitors.
Why Choose Civic Outdoor for Digital Billboards?
Civic Outdoor has over 40 years of experience in reaching consumers during their daily commute, on their regular coffee runs and walking routes, in their cars and during their leisure time. Time and time again, out-of-home advertising has been shown to create lasting impressions on consumers, and memorable massaging for your brand. Our decades of expertise when combined with the powerful impression of a digital billboard can help you create a truly impactful campaign that both impresses upon your audience in an immediate way, and connects powerfully to drive more compelling calls to action.
Since the 1960s, Civic Outdoor has been a mainstay of the Melbourne landscape. We know outdoor digital advertising and its success depends on understanding the importance of location, and we use our expertise to make sure you connect with a highly targeted local audience that is engaged with your brand. We’ll work closely with you to conceptualise, design and execute a campaign that delivers strong messaging and a cost-effective return on investment. Our local team of designers are on hand to design billboard artwork that is both attractive and compelling to consumers, and we’ll pair that with a strategy that consistently delivers you results.
ARE DIGITAL BILLBOARDS EFFECTIVE?
Digital billboards take the high-quality bold designs made possible in the digital format and bring it to your audience in an outdoor location, a place we know customers are 98% more alert than when in their homes.
With beautiful visual messages that shine bright both day and night, you can be sure that your billboard isn’t missed. In combining this high impact messaging with the tried and tested formula of outdoor marketing, advertisers can reach consumers in a uniquely engaging way that sparks real conversations, cements your brand in the real world and drives online traffic & mobile brand engagement.
FAQs
Digital billboards are bright and dynamic, while classic billboards are powerful but static. When you buy traditional billboard space, your ad will appear on the same billboard at all times for the chosen campaign duration (usually a few weeks). With digital billboards, you get more technology to work, so you can develop an ad that truly pops. You also choose when and for how long your ad is displayed each day. Outdoor digital advertising is also more visible at night and in weather with low visibility.
The cost of a digital billboard varies greatly as it depends on a vast range of options, but an estimate is between $35-50 per thousand impressions. The factors that come into play are the location, the size of the billboard, the timing, the traffic volume and whether or not you also require creative design to get your ad campaign-ready.
Location is key for all outdoor advertising campaigns — including billboards. The most effective site depends on where you are located in Australia as well as several other factors, such as your target demographic. At Civic Outdoor, we can find out exactly where to place your digital billboards in Melbourne. In fact, we have a whole department of media planning experts who can optimise your outdoor digital advertising campaign for maximum impact.
If you already have an outdoor digital advertising strategy and only want to rent one or several digital billboards, reach out to us to see how we can help you. With a vast network of classic and digital billboards in Melbourne and surrounding areas, we are the expert at placing your message in front of the right people.